Apple TV Plus screeners are early access versions of shows and movies available to critics, journalists, and industry professionals for review purposes. Screeners are typically provided to these individuals in order to generate buzz and build anticipation for the release of a new series or film on the streaming platform.
Apple TV Plus screeners are usually distributed in the form of online links or physical DVDs, depending on the preference of the recipient. They are watermarked with unique identifiers to prevent piracy and unauthorized distribution.
Reviewers who receive screeners are expected to adhere to embargoes and review guidelines set by Apple TV Plus. This includes not sharing spoilers or revealing plot twists before the official release date.
Overall, Apple TV Plus screeners play a crucial role in promoting and marketing the platform's original content and ensuring that reviews and feedback are generated before a show or movie is available to the general public.
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